Salesforce Certified Marketing Cloud Administrator exam was created for those who are able to configure Marketing Cloud products using industry best practices. Candidates for Salesforce Marketing Cloud Administrator are familiar with the data structure and can navigate Setup. Salesforce Certified Marketing Cloud Administrators are able to troubleshoot user requests and account configuration. Let’s share some information about the exam.
Simply put, becoming certified will help you ensure that your company is able to use Marketing Cloud effectively. You will be able to create one-to-one customer journeys via email, social media, advertising, and mobile. You’ll also be able create a seamless experience across sales, marketing, commerce, service, and commerce. Let’s now discuss the candidates who are qualified for this exam.
Who should take the exam?
Salesforce Certified Marketing Cloud Administrator is a program that provides administrators with the ability and skills to configure Marketing Cloud products using industry best practices.
Experience with the features and configuration options available in the Marketing Cloud is essential.
The candidate must also be able manage Marketing Cloud, respond to common business conditions and perform administrative functions within Marketing Cloud.
You should also have at least 3-6 months experience in managing a Marketing Cloud instance, and previous experience with digital marketing.
Source: Salesforce. We are proud to inform you about the responsibilities associated with your new role as Marketing Cloud Administrator. Salesforce Marketing Cloud Administrators should be familiar with the features available to end-users as well as the configuration prospects in Marketing Cloud. Candidates should also be able to manage the Marketing Cloud platform, handle common business conditions, and perform administrative functions within Marketing Cloud. Candidates should also have at least three to six months experience in managing a Marketing Cloud instance, and previous experience with digital marketing.
The applicant must be able demonstrate their knowledge, skills, experience in the following areas:
First, the Knowledge of Governance and Acquiescence with reference digital marketing
Recognizing security best practice for data management, users, permissions
The account configuration includes business unit structure, permissions and security.
Management of subscriber data is also possible
Estimating data quality
Configuring Marketing Cloud products (builders and studios) is also possible
Troubleshooting account configurations and user requests is also possible.
Account Monitoring (Super Messages Users, Activities, Users) (auditing and reporting, notifications).
Information about Marketing Cloud extensions products and features (Datorama. Interaction Studio. Audience Builder etc.) is also available.
Principles of Marketing Cloud Combination Offerings (FTP, API and MC Connect).
Check the Basic Details
Let’s review the basics of the Salesforce Marketing Cloud Administrator exam. The exam contains 60 questions. Salesforce Marketing Cloud Admin Certification Questions will be available in multiple-choice and multiple-select formats. The exam will take 105 minutes. 67% is the passing score for this exam. The registration fee for this exam is $200 USD plus applicable taxes. Retake exam fees are USD 100 plus applicable taxes, as per local law. During the exam, you cannot refer to any hard-copy or online material.
Salesforce Marketing Cloud Administrator Course Outline
A candidate is not considered fully prepared until they have read and understood the entire course outline.
